When Etiqa in Malaysia created its Drive Less Save More (DLSM) add-on to its motor and takaful policies, it did so with two things in mind. Stepping up to assist customers facing tough economic challenges, accentuated by Covid-19, while promoting a scheme that would naturally encourage less pollution.
In simple terms: what you pay reflects how much you drive. Drive less and you pay less. Etiqa is the only leading motor insurance and takaful player in Malaysia to offer this service.
When you drive less than 5,000 km, you receive the top 30% premium reduction, with a sliding scale of incentives linked to reported mileage. And to keep it simple, customers need only submit photos of their odometer and car registration plates at intervals to qualify for the rebate. This is done through Etiqa’s Smile App, which also increases the engagement with customers.
The DLSM free add-on was launched in October 2021 and already shows a high attach rate: 25% of users also purchased a secondary product. DLSM has also been rolled out in Singapore with an even stronger attach rate of 73%.
Alongside other sustainability initiatives that has earned Etiqa a strong reputation in Malaysia, DLSM is demonstrating how business and societal challenges, like the environment, can marry to achieve a win win for the customer and the world as a whole.